The most influential sneaker brands in the world right now
The most influential sneaker brands in the world right now. There was a time not too long ago when wearing sneakers to a special event would have made you a pariah.
Nowadays, attitudes towards this humble shoe have shifted. The transition of the sneaker from running shoe to runway gold has reached a crescendo, which looks set to blare on.
That is in no small part to designers and powerhouse brands that have push sneaker designs to their limit in every direction. Here are just some of the most influential sneaker brands in the world right now.
Nike
It’s one of the few brands that are truly innovative and game changing. Nike has a long track record of world-beating footwear and knows how to create products that live up to their hype. Air Max, Air Force 1 and Air Jordan are all sneaker dynasties. Nike is still the most recognisable, the most desirable and the one to beat.
Adidas
Ah, Nike VS Adidas. The ongoing battle between these two powerhouses has produced some of the boldest innovations in footwear. And it’s showing no signs of slowing down.
With lightweight materials and mind-blowing sole technology, it could be argued that Adidas is winning the battle. Yes, there are beloved classics – the Stan Smith and the Superstar all come to mind – but the brand’s R&D lab is becoming the sneaker world’s Q branch.
The Ultra Boost changed the game and the German giant has been experimenting with 3D printing as a production method.
Converse
It’s a real triumph of design when something that was introduced a century ago is still around today. Converse’s infamous high top, the Chuck Taylor All Star, is one such item.
This iconic basketball shoe has remained mostly unchanged and is one of the best-selling shoes there is. While it’s true that the brand has other outstanding designs, this is arguably the most iconic sneaker ever made.
Balenciaga
Ah, Balenciaga. Making ugly trainers must-haves. The brand may be the sneaker equivalent of Marmite but there is no denying that they are changing the industry.
The inescapable Triple S really took the brand in a new direction. The beast of a shoe made big and chunky trainers the new standard.
New Balance
Not only is New Balance responsible for some of the comfiest and iconic running shoes ever made but employs only highly trained craftsmen in its factories.
It’s this approach to manufacturing that New Balance have a glowing reputation among everyday people and athletes alike.
Puma
It may not be making as much noise as its contemporaries, but Puma has been quietly working away in the background, perfecting the classics. And inventing new one, too.
A perfect example of this is their take on the chunky trainer trend. They’ve put their own stamp on it and made it accessible to those whose wallets are feeling a little light.
Look at Puma’s Thunder Electric shoe. The bold pop of colour makes them look fresh while the design takes inspiration from the nineties bulky-yet-athletic shape.
The most influential sneaker brands in the world right now
